The world is changing. A host of developments are impacting our lives: sustainability, values, equality, purpose, digitisation or "Gen Z". However, a consideration of the majority of brand experiences gives rise to the question: Where is the change? It occurred: with COVID-19! And suddenly it was about people’s lives, about our supply system and saving our and many other sectors.
This is therefore a special Event Design Yearbook. It allows us to revel in projects that have been prohibited for months in 2020. It also shows experience concepts from the time before COVID-19. With all the foreseen changes after the pandemic, as described for example by Cedric Ebener in the interview, one can only speculate how the concepts presented here might look in future.
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The current credo of live communication is: Let them participate and decide! It seems that the times in which products were displayed in rigid procedures and self-celebratory event formats are over. Now the question is what will enthuse visitors, how can they be incorporated and not least encouraged to make social media posts.
A noticeable number of event formats in this edition indeed involve their participants to a great extent. This is evident in concepts orientated towards added value and experiences, as well as in possibilities for interaction and individual freedom of choice.
However, what sounds straightforward is a challenge. How does one overcome inhibitions? What enthuses spoilt visitors hungry for experiences? How does one create experiences suitable for social media? Many of the around 60 events in this edition show potential solutions in practice. An in-depth interview provides answers and advice from specialists.
Best cases of instagramable events and locations. 60 events in Germany, Belgium, China, South Korea, Switzerland, Austria, Russia, USA, Italy, Portugal, Denmark, Spain, Qatar ...
The Best Events, the Latest Trends
The current edition of the “Event Design Yearbook” presents the best and most interesting events of the last year informatively, with a wealth of pictures.
What is new, however, is the author: with the Yearbook 2018 / 2019, Katharina Stein – specialist journalist, scene insider and founder of “eveosblog” for event marketing – is looking for small and large, private and public, cultural and corporate, exceptional and fascinating events, which all distinguish themselves through the idea behind it and its realization.
We are living in a networked age and can no longer deny digitisation. Although the events sector is currently characterised primarily by live experiences, events are becoming increasingly hybrid: new forms of spatial communication are emerging, which blur the boundaries between real and virtual experience.
With this yearbook, the authors present, informatively and with a wealth of images, more than 50 successful examples where both digital innovation and personal encounters are the focus of the concept. Through numerous interviews with specialists in the sector, they venture a look into the future, in order to ask quite exclusively: “What is actually ‘the next big thing’?”
As every year, the current edition of the Event Design Yearbook also pre- sents the best and most interesting events of the last year informatively, with a wealth of pictures. What is new, however, are the authors: with the Yearbook 2016/2017, the two makers of PLOT – Staging Spaces and authors of the Trade Fair Design Annual, Sabine Marinescu and Janina Poesch, are looking for small and large, private and public, cultural and corporate, exceptional and fascinating events, which all distinguish themselves through the idea behind it and its realization. Interviews and theoretical texts accompany the projects, with inspiration and information going hand in hand and providing an insight into the sector.