Special EditionFor over a year, the coronavirus has been holding us in its grip. Live events and brand experiences are either not possible at all or only with significant restrictions. The consequences and problems for the industry are enormous. But alongside this, it enabled us to learn a lot, surprise us and fascinate us with new ideas. Digital and hybrid experiences have developed dynamically, initiating new and creative approaches that are to perfected over the forthcoming years.An exceptional year that is summarised with a Special Edition. This edition builds bridges between events before and since the coronavirus, between analogue, hybrid and digital events.Katharina Stein is a specialist journalist and a connoisseur of the event design scene. In 2009 she founded eveosblog together with Henning Stein, one of the best-known and most widely read event blogs in Germany.
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The world is changing. A host of developments are impacting our lives: sustainability, values, equality, purpose, digitisation or "Gen Z". However, a consideration of the majority of brand experiences gives rise to the question: Where is the change? It occurred: with COVID-19! And suddenly it was about people’s lives, about our supply system and saving our and many other sectors.
This is therefore a special Event Design Yearbook. It allows us to revel in projects that have been prohibited for months in 2020. It also shows experience concepts from the time before COVID-19. With all the foreseen changes after the pandemic, as described for example by Cedric Ebener in the interview, one can only speculate how the concepts presented here might look in future.#designbooks: Author Katharina Stein about the book series on YouTube (German only)Search inside on ISSUU.com
The current credo of live communication is: Let them participate and decide! It seems that the times in which products were displayed in rigid procedures and self-celebratory event formats are over. Now the question is what will enthuse visitors, how can they be incorporated and not least encouraged to make social media posts.
A noticeable number of event formats in this edition indeed involve their participants to a great extent. This is evident in concepts orientated towards added value and experiences, as well as in possibilities for interaction and individual freedom of choice.
However, what sounds straightforward is a challenge. How does one overcome inhibitions? What enthuses spoilt visitors hungry for experiences? How does one create experiences suitable for social media? Many of the around 60 events in this edition show potential solutions in practice. An in-depth interview provides answers and advice from specialists.
Best cases of instagramable events and locations. 60 events in Germany, Belgium, China, South Korea, Switzerland, Austria, Russia, USA, Italy, Portugal, Denmark, Spain, Qatar ...Search inside on ISSUU.com
The best events, the latest trendsThe current edition of the Event Design Yearbook presents the best and most interesting events of the last year informatively, with a wealth of pictures.What is new, however, is the author: with the Yearbook 2018 / 2019, Katharina Stein – specialist journalist, scene insider and founder of eveosblog for event marketing – is looking for small and large, private and public, cultural and corporate, exceptional and fascinating events, which all distinguish themselves through the idea behind it and its realisation.Search inside on ISSUU.com
We are living in a networked age and can no longer deny digitisation. Although the events sector is currently characterised primarily by live experiences, events are becoming increasingly hybrid: new forms of spatial communication are emerging, which blur the boundaries between real and virtual experience.
With this yearbook, the authors present, informatively and with a wealth of images, more than 50 successful examples where both digital innovation and personal encounters are the focus of the concept. Through numerous interviews with specialists in the sector, they venture a look into the future, in order to ask quite exclusively: "What is actually 'the next big thing'?"
As every year, this edition of the Event Design Yearbook also presents the best and most interesting events of the previous year informatively, with a wealth of pictures. What is new, however, are the authors: with the Yearbook 2016 / 2017, the two makers of PLOT – Staging Spaces and likewise authors of the Trade Fair Design Annual, Sabine Marinescu and Janina Poesch, are looking for events small and large, private and public, cultural and corporate, exceptional and fascinating, which all distinguish themselves through the underlying idea and their realisation. Interviews and theoretical texts accompany the projects, with inspiration and information going hand in hand and providing an insight into the sector.
This year’s Event Design Yearbook presents a collection of innovative event concepts by both national and international agencies – even looking as far as China. More than 30 projects visualise current trends in the industry and demonstrate the range of technical and conceptual possibilities available in terms of both conceptualisation and execution.Each of the individual categories – Corporate, Employee, Public, Exhibition, Consumer, Charity, Social and Cultural Events – exhibits outstanding projects that set themselves apart with the highest-quality results as regards effect, technical aspects, aesthetics and staging. Texts, numerous illustrations, plans and sketches ensure a vivid depiction of all events featured.
A new addition is a section focusing on artistic and theatrical events – such as the celebrations that accompanied the 800th anniversary of the Cathedral of Santiago de Compostela. Such events are not only interesting owing to their unique approaches to planning and implementation, but also by dint of their reception, since they often enjoy a great deal of resonance in social media and other online outlets.
This edition of the Event Design Yearbook presents over 30 innovative international projects by agencies from Germany, Austria and Switzerland – subdivided into the categories of Corporate, Employee, Public and Exhibition, Consumer, Social Event. Current sector trends are vividly illustrated: alongside countless images there are plans and capsule texts describing the dramaturgy and design.In addition, Jörg Beier interviews Johannes Milla of Milla & Partner on a special kind of event: online events. Will the future belong to them, or will they at the end of the day not even count as part of the genre? FAMAB (Verband Direkte Wirtschaftskommunikation e. V.) as the association for direct business communication analyses the growing importance of live communication for marketing by large corporations and explains how social changes have brought a shift in focal themes and target groups.The wide range of projects presented in this volume again offers experts in the creative industries and their clients a great deal of inspiration, and the in-depth information also shows what the event industry achieves and the main direction in which it is moving.
How can a stirring, original and gripping event be presented in a staged setting? What kind of marketing event awakens the interest of customers, employees or exhibition visitors alike? Answers to these and many other questions about live communication are provided in the Even Design Yearbook!Around 30 international examples show multi-faceted solutions for a wide variety of tasks in the following categories: Corporate, Employee, Public, Exhibition and Consumer Event. The design and the dramaturgical process are demonstrated by texts, numerous illustrations and plans. Supplementing the practical part, theoretical articles on the psychology of brand presentation and on sustainable event marketing round off the book.The participating agencies: Apostrophy’s, ARNO Design, ATELIER BRÜCKNER, Atelier Markgraph, BBDO Live, Blue Scope Communications, Braunwagner, CE+Co, CREATORS concept & media, dan pearlman, flora&faunavisions, HAGEN INVENT, insglück, jangled nerves, Jung von Matt/Alster, Jung von Matt/relations, LIGANOVA – The BrandRetail Company, Milla & Partner, Mutabor Design, Schmidhuber + Partner, Siegelwerk, Uniplan, visuarte, VOK DAMS.