Event Design Yearbook 2012 / 2013
Language: German / English
Year of publication: 2012
Pages: 220
Cover: Paperback
Illustrations: 307 colour illustrations, sketches and plans
Dimensions: 9 x 12.2 in
This edition of the Event Design Yearbook presents over 30 innovative international projects by agencies from Germany, Austria and Switzerland – subdivided into the categories of Corporate, Employee, Public and Exhibition, Consumer, Social Event. Current sector trends are vividly illustrated: alongside countless images there are plans and capsule texts describing the dramaturgy and design.
In addition, Jörg Beier interviews Johannes Milla of Milla & Partner on a special kind of event: online events. Will the future belong to them, or will they at the end of the day not even count as part of the genre? FAMAB (Verband Direkte Wirtschaftskommunikation e. V.) as the association for direct business communication analyses the growing importance of live communication for marketing by large corporations and explains how social changes have brought a shift in focal themes and target groups.
The wide range of projects presented in this volume again offers experts in the creative industries and their clients a great deal of inspiration, and the in-depth information also shows what the event industry achieves and the main direction in which it is moving.
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