Event Design Yearbook 2011 / 2012
Language: German / English
Year of publication: 2011
Pages: 216
Cover: Paperback
Illustrations: 223 colour illustrations and plans
Dimensions: 9 x 12.2 in
How can a stirring, original and gripping event be presented in a staged setting? What kind of marketing event awakens the interest of customers, employees or exhibition visitors alike? Answers to these and many other questions about live communication are provided in the Even Design Yearbook!
Around 30 international examples show multi-faceted solutions for a wide variety of tasks in the following categories: Corporate, Employee, Public, Exhibition and Consumer Event. The design and the dramaturgical process are demonstrated by texts, numerous illustrations and plans. Supplementing the practical part, theoretical articles on the psychology of brand presentation and on sustainable event marketing round off the book.
The participating agencies: Apostrophy’s, ARNO Design, ATELIER BRÜCKNER, Atelier Markgraph, BBDO Live, Blue Scope Communications, Braunwagner, CE+Co, CREATORS concept & media, dan pearlman, flora&faunavisions, HAGEN INVENT, insglück, jangled nerves, Jung von Matt/Alster, Jung von Matt/relations, LIGANOVA – The BrandRetail Company, Milla & Partner, Mutabor Design, Schmidhuber + Partner, Siegelwerk, Uniplan, visuarte, VOK DAMS.
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