Trade Fair Design Annual 2019/20

Marinescu, Sabine / Poesch, Janina

€19.90*

Content: 1

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Available, delivery time 3-5 days

ISBN: 978-3-89986-313-0

Language: German / English

Year of publication: 2019

Pages: 288

Cover: Harcover with stamping

Illustrations: 300 photos and plans

Dimensions: 9 x 12.2 in

Press text: Download

Product information "Trade Fair Design Annual 2019/20"

So-called instagrammability has long become part of our communication policy – has the design of trade fair stands also changed as a consequence? Is the presentation's focus no longer the product but rather the potential customer and their interaction? How important are live experiences in order to draw the full attention of visitors? What effect does this have on the communication strategy and on the spatial design? These are questions pursued by the new Trade Fair Design Annual with 60 exceptional examples.

Sabine Marinescu and Janina Poesch are both architects, journalists and founders of PLOT – the network in the field of spatial staging. Since 2008 they have been publishing their own print and online magazines and reference books about scenography.

The standard reference work in the trade fair design world.

Search inside on ISSUU.com

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Trade Fair Design Annual 2018/19

The standard reference work in the trade fair design world Change and transformation are currently characteristic not only of our society and our socio-cultural structures, but also of our economic structures and therefore the exhibition industry: traditional approaches to brand communication no longer appear to take full effect, although the core of the longstanding trade fair business perhaps holds the key to the future of the traditional platform: in real encounters and individual exchanges.In accordance with this, over the forthcoming years it will increasingly be about shaping this discussion, creating spaces for it, enabling especially personal contacts amidst a communication guided by bots, thereby shaping change. Of course, this edition of the Trade Fair Design Yearbook is not oblivious to this either: since October 2018, the publication has been issued in a new, even higher quality design, extending increasingly into digital as well as real space.Search inside on ISSUU.com

€19.90*

Trade Fair Design Annual 2017/18

20 years' Trade Fair Design Annual! This anniversary edition breaks all the records: more trade fair stands, more pages, more trends. Including an interview on the future of the trade fair. Current brand communication is increasingly moving towards real-digital narratives. The storytelling trend plays a major role in this, as well as the type of communication, in times of complete digitisation. Particularly at trade fairs, personal discussion is still the key aspect of every presentation. With this edition of the Trade Fair Design Annual, the authors present a series of successful examples of transmedia storytelling, attaching particular importance to the accomplished use of means of communication. What is decisive, however, is the exceptional design of the overall presentation, which can add communicative and therefore informative value for the exhibitor, as well as provide an emotional experience for the visitors.

€19.90*

Trade Fair Design Annual 2016/17

The reference work in the trade fair design world The fully connected "Industry 4.0" has also found its way into the corporate presentations at trade fairs: real worlds are digitally extended by augmented reality or merged with virtual spaces to create new, all-engulfing brand experiences. And yet trade fairs remain places where personal contacts are made, networks enlarged and innovations brought to market – in some cases without any digital add-ons ...This standard work once again documuents the best trade fair stands of recent years and uses powerful visuals and informative texts to identify future trends.

€19.90*