Trade Fair Design Annual 2013/14
Language: German / English
Year of publication: 2013
Pages: 248
Cover: Paperback
Illustrations: 295 colour illustrations and plans
Dimensions: 9 x 12.2 in
The reference work in the trade fair design world
For quite some time now, the architecture of the stand alone no longer decides about the success of a brand presentation at trade fairs. More subtle elements such as light, materials, audiovisual media or even a skilful perspective and perfect infrastructure are what now trigger a wow effect from visitors and customers. And this is demonstrated by the most recent edition of the Trade Fair Design Annual: once again, the editors Sabine Marinescu and Janina Poesch have compiled and analysed more than 50 presentations of international top brands. Large illustrations, detailed plans and interviews with designers explain the standards for trade fair design of the future.
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