Product information "Loewe. 100 Jahre Designgeschichte – 100 Years Design History"
In the iF ranking, Loewe is among the top 10 German companies awarded
for exceptional design performances. This is a good reason to take a
close look at the design history of the company on the occasion of its
100-year anniversary. The design historian Kilian Steiner distinguishes
three historical phases: The first phase (1923 to 1945) marks the
build-up and destruction of the Loewe brand. In the second phase (1945
to 1985), the focus was on the rebuilding of Loewe and overcoming
numerous changes. The third period from 1985 onwards saw the rise of
Loewe to an internationally renowned design brand. For the first time,
the creative minds in product and communication design who contributed
the development of the brand are named and previously unknown details
of the Loewe corporate history are revealed.
its foundation in 1923 to the invention of the electronic television in 1931, Loewe has evolved into a globally operating
design brand. A unique combination of German engineering, excellence,
exclusive design and sustainability have shaped the brand culture.
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