Yoyo – A Spin Through Creativity
Sprache: Englisch / Chinesisch
Erscheinungsjahr: 2025
Seiten: 480
Einband: Softcover
Abbildungen: 200
Format: 15 × 15 cm
Produktinformationen "Yoyo – A Spin Through Creativity"
At the heart of this book lies a unique tradition. A ritual that is more than a creative exercise; it is a transfer of momentum — that breaks paradigms, encourages risk-taking, and sparks transformation through play. A Yoyo is a simple object, yes, but one that invites bold questions, material experiments, and conceptual freedom.
What emerges is a collection of ideas reflecting the Studio's spirit: reinvention, poetic, precise, and curious. As Europe's most awarded independent design studio, PHOENIX has been a place where innovation meets intention.
The Studio opens a door through this book for the first time, capturing a piece of that journey and celebrating design as a way of thinking, feeling, and reimagining the world.
“Design a Yoyo!” - a task that has been given to each
and every intern since 1987. Except, it usually does
not stop there: Sven Feustel, Principal Designer and
Head of the PHOENIX Academy has been intensively
involved for years with current trends and future
fields that are changing the world. Influences
that are also reflected in the choice of theme for
the Yoyo task: Some examples are Yoyos made of
recycled plastic, assembled in the lightest possible
construction, or made of pasta.
innovation - as a recurring confrontation with the
familiar, the unknown, the complex or the simple.
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