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Product information "Urban Media Cultures"

Whether high-resolution displays, computer-animated light installations or mechanical media screens: urban screens and media architecture shape our modern lives and change the face of our cities.

"Urban Media Cultures" discusses the risks and potentials of this development in its spatial and social context. International experts in architecture, marketing, technology and culture, such as Nina Colosi from the Streaming Museum in New York, M. Hank Häusler from the University of Technology Sydney, Marc Tamschick from Tamschick Media+ pace, Geraldine McCullagh from BBC Big Screens, and many more, allow us to take part in their experiences with urban media and venture a glimpse into the future.

With numerous examples from the areas of urban development, technology and marketing, this book illustrates current trends in interactive media structures.

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