Neo-Narratives – Building Brands for the next Decades
Language: German / English
Year of publication: 2025
Pages: 300
Cover: Hardcover
Dimensions: 6.7 x 9.5 in
Product information "Neo-Narratives – Building Brands for the next Decades"
In an era of over-communication, brands have to face radical new realities and shape their identities in multipolar manors. Spontaneously forming and iterative narrations can take on this task. This is the idea behind neo-narratives. On a search for virtuoso forms of articulation of brands, the basic idea of the narrative is recast and a journey into new radical narrative structures is undertaken in essayistic form.
Wolf-Eike Galle is a creative and cultural scientist. As creative director he accompanies international and national brands in their transformation processes since 2006.
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