Trade Fair Design Annual 2019/20

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ISBN 978-3-89986-313-0
Author/Editor Sabine Marinescu, Janina Poesch
Language German / English
Year of publication 2019
Pages 288
Cover Harcover with stamping
Illustrations 300 photos and plans
Dimensions 23 x 31 cm / 9 x 12.2 in
EAN 9783899863130
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Trade Fair Design Annual 2019/20

So-called instagrammability has long become part of our communication policy – has the design of trade fair stands also changed as a consequence? Is the presentation's focus no longer the product but rather the potential customer and their interaction? How important are live experiences in order to draw the full attention of visitors? What effect does this have on the communication strategy and on the spatial design? These are questions pursued by the new Trade Fair Design Annual with 60 exceptional examples.

Sabine Marinescu and Janina Poesch are both architects, journalists and founders of PLOT – the network in the fi eld of spatial staging. Since 2008 they have been publishing their own print and online magazines and reference books about scenography.

The standard reference work in the trade fair design world.

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