Present-day retail worlds must keep up with digitization through
online retailing, augmented or virtual reality. However, human components and analog-real spaces have never quite lost their appeal. This new standard work about the retail sector shows what new retail formats and new forms of spatial expression can be created to appeal to all the senses.
It provides a current overview of innovations in multi-channel and omni-channel commerce, from pioneering in-store technology to new products. Around 50 current best-practice examples, from temporary pop-up stores to avant-garde brand worlds and hybrid retail centers offer an inspiring cross section from around the world.
Dr. Jons Messedat is an architect, designer and author. His expertise
regarding architectural corporate identity is in demand at companies, conferences and universities in Germany. Switzerland and the USA.
